Effective use of internal and external linking is a fundamental aspect of SEO. Both types of links play crucial roles in enhancing your website's search engine visibility, user experience, and overall authority.

Understanding and optimising internal and external linking:

Internal Linking

Internal links are hyperlinks that point to other pages within the same website. They connect different parts of your site, allowing both users and search engines to navigate and understand your site’s structure.

External Linking

External links are hyperlinks that point from your website to another domain. These links provide references or further information and contribute to your site’s credibility.

How Climb Can Help

1. Analyse your internal & external links View how many internal and external links you have on any given URL to measure your competitiveness

2. Analyse New and Lost Backlinks See which months you've gained net new or net loss on backlinks so you can refocus marketing efforts
   
   

To learn more about internal and external linking check out our article on Internal Linking.