Page speed, the amount of time it takes for a webpage to load completely, is a crucial factor in search engine optimisation (SEO). It influences user experience, search engine rankings, and overall website performance.

Here are the key reasons why page speed is important for SEO:

1. Immediate Impact on User Engagement Fast-loading pages create a positive first impression, encouraging users to stay and interact with the content. Slow-loading pages can frustrate visitors, leading to higher bounce rates as users abandon the site for faster alternatives.

   
   

2. Search Engine Rankings Direct Ranking Factor Google and other search engines use page speed as a direct ranking factor. Google has explicitly stated that speed is a ranking factor for both desktop and mobile searches.

   
   

3. Improved Conversion Rates Faster page speeds can significantly improve conversion rates. Studies have shown that even a one-second delay in page load time can lead to a substantial drop in conversions.

   
   

4. Better Crawl Budget Utilisation Search engines allocate a specific crawl budget to each website, determining how many pages can be crawled within a given timeframe. Fast-loading pages allow search engine bots to crawl more pages within the allocated budget

How our On-page SEO Checker helps to Improve Page Speed

1. Analyse Key Metrics Gather important data on page speed metrics like LCP, FID, TBT, TTI, CLS, FMP

2. Overall Page Speed Score Get an accurate Google Powered page speed out of 100